Search demand
Google Trends interest for a query per CTM sub-brand, with a dot wherever Martin posted on that sub-brand. Worldwide index, 0 to 100 against the peak in the window. Source: Google Trends via Decodo.
Where it is spreading
Press pickup, forum activity, Reddit and YouTube over the last seven days.
Sources and cadence
Every source, how often it runs, when it last ran and when it runs next. Times are your local time.